Girls at Comic-Con Find Marketers Ready for Them

FOR years, the stereotypical Comic-Con International attendees were male comic book fans who gathered every year in San Diego to dress as their favorite superheroes and debate esoteric topics like which Green Lantern is the best ring slinger and whether Darth Vader wears socks.
But as comic book fans grew up, married and raised children, a new fan base emerged: their daughters, who have grown up in a world ruled by Supergirl, Princess Leia and Buffy the Vampire Slayer.

And marketers, including publishers, toy manufacturers and Hollywood’s entertainment giants, used Comic-Con 2010 last month to promote products for girls and to build anticipation for new ones.

Mattel, for example, used Comic-Con to promote several toy lines for girls, offering an exclusive set of its Polly Pocket dolls dressed as superheroes.

Mattel also promoted a new franchise, Monster High, which features dolls, books, clothing and accessories for girls, as well as animated webisodes that highlight the high school experiences of the awkward yet fashionable teenage offspring of legendary monsters.

While Polly Pocket has been popular among preteenagers for years, Monster High is a fledgling brand for Mattel. The franchise received a robust introduction in June, wider than usual for a toy line not based on a movie or television series.

Dolls, plush toys and electronics are already in stores, and a clothing line is available exclusively at Justice, a retailer of preteenage brands. The first of a series of books, written by Lisi Harrison, a best-selling author for young adults, is scheduled to be published Sept. 1, and Universal Pictures has acquired the film rights to create a live-action movie musical.

To broaden the franchise, Mattel is planning to focus on Internet and television marketing. Monster High has its own Web site and a fan page on Facebook, and a TV commercial that introduces the characters to viewers began running last week. And Friday — notably, the 13th — the ghouls of Monster High will haunt YouTube with the debut of a Monster High music video directed by Nigel Dick, who has directed videos for Paul McCartney and Britney Spears, among others.

Material girl at macys

Madonna is one of the few people that almost every person knows regardless of age, where they live or what language they speak. There are many reasons why Madonna has become so iconic, one of them being her style and fashion sense. Whether on stage, on the red carpet or just at the grocery store, Madonna gives observers something to talk about when it come to what she is wearing. It is no wonder that now many eagerly await the grand deput of the new line, Material Girl, in Chicago. Material Girl is the product of the collaboration among Madonna, her daughter Lola, and Iconix Brand Group's in-house fashion department. Found exclusively at Macy's, Material Girl redefines teenage girls' fashion.
The date to set on your agenda for the big unveiling is August 3rd. The place to be: Macy's on State Street (111 N. Street). The events of the day will take place on the second floor in the Junior's department, starting at 10:00 a.m. Be early for the chance to be one of the first 200 customers that receive a $10 Macy's giftcard and free bandeau top from the new line. If you are very lucky you may be one of the four people to win a t-shirt autographed by Madonnna. There is no need to despair if you are not one of those first 200 or one of the other four, there is much more going on to celebrate the launch of Material Girl that day. At 5:30 p.m. there will be a dance party, with a DJ, open to all customers. You will be free to enjoy fashion, music and refreshments!!! Also, with every $50 Material Girl purchase, you receive a free gift.
So what can you expect from Material Girl? The line promises to be revolutionary and unlike the norms of teenage fashion. With various items included in the line (clothes, bags, shoes, and jewelry), prices range from $12.00-$40.00. In Fall 2010, the line will primarily focus on different prints and embellishments. This season, it is very much about oxymorons and opposites, breaking the ideas of what should or should not go together. Take something girly like a tulled skirt and pair it with heavy boots. Material Girl is about being original and fashionable just like Madonna, her daughter and the face of the line, Gossip Girl's Taylor Momsen. The line has some similarities to what Momsen's character wears on the show.
Surely, Material Girl will not dissapoint. Coming from Madonna, Material Girl is without a doubt to be amazing and the object of evey fashionista's desire.

'Gossip Girl's Refined Fashion Outlook

It looks like Gossip Girl is continuing to take its fashion cues directly from the fashion runways. Leighton Meester and Clemence Poesy were both spotted filming in New York in très chic outfits. Fashion is making a marked return to ladylike dressing, and the costume designers on the show have taken note.

Leighton wore a printed full-skirted Reem Acra dress from Spring 2010 which highlighted her slim waist, while Clemence mixed prints with a silky box-print blouse and flower-printed flouncy skirt. Both girls looked wonderfully feminine and put together.

These photos are just another reminder of why we'll be tuning in to see the fab fashion on Gossip Girl this fall! Now, the next question is whether the cute dog in the shot is going to be making a cameo as well!

Lea Michele: Sheer Sexy Lace!

Lea Michele flaunts her sexy curves in a lace American Apparel bodysuit in this new photo shoot for celeb hairdresser Mark Townsend’s online destination MARKTBeauty.

The 23-year-old actress, who is back in L.A. shooting the new season of Glee, reveals that she has a total of nine tattoos, her favorite being the two notes on her shoulder, snippets from Queen’s “Bohemian Rhapsody.”

“I love tattoos because they tell stories and they’re reminders to me of things I love and that are important to me,” Lea admits.

Sexy Pamela Anderson shows up for 'Comedy Central Roast of David Hasselhoff

August 2, 2010 -- The Comedy Central Roast of David Hasselhoff had to be one of those functions where the bombshell Pamela Anderson had to attend. Working together years ago, David and Pamela have maintained their friendship and a roasting was definitely part of the fun last night in Los Angeles.
Taking to the event in a long black dress, Pamela Anderson look absolutely stunning. Leaving nothing to hid, the actress did several swift turns on the red carpet and wowed everyone while the photographers snapped their photos. Yes, this actress definitely was the sexist dressed actress of the evening
In addition to the red carpet, Pamela Anderson was also on stage talking about her friend in a loving manner. Of course it is a roast, so as loving as one could be in this situation. It was a night of fun and laughs. You can see the taped show on Comedy Central on August 15 at 10pm Eastern.

'Mad Men' designer to create sexy lingerie

New York (ANI): The costume designer for dramatic television series ‘Mad Men’ is teaming up with lingerie firm Maidenform to create a line of sexy undergarments. Jane Bryant, the designer, wants to “help enlighten and guide women on the importance of intimate apparel as the foundation for creating personal style”, the New York Daily News reported.
The line of intimates joins a line of dresses and skirts and nail polish that has gotten the designer’s seal of approval. She has teamed up with the polish brand Nailtini to create vintage-inspired shades, available in the fall as CVS and Duane Reade. Bryant will also be pitching “Mod”, her line of “Mad Men” inspired clothes and accessories on QVC in the fall.

Lindsay Lohan Posed in Sexy Striped Bikini 1 Week Before Jail

UsMagazine : One week before her jail sentence, Lindsay Lohan was feeling okay enough to pose in a sexy, black-and-white striped bikini for a sexy Maxim magazine cover shoot.

The 24-year-old actress shared her state of mind with the men's magazine, too.

"I am feeling strong," she said about her imminent jail sentence for violating her probation. "I've experienced a lot in my life," she added, heaping praise on her mother Dina Lohan.