Wednesday, August 11, 2010

Material girl at macys

Madonna is one of the few people that almost every person knows regardless of age, where they live or what language they speak. There are many reasons why Madonna has become so iconic, one of them being her style and fashion sense. Whether on stage, on the red carpet or just at the grocery store, Madonna gives observers something to talk about when it come to what she is wearing. It is no wonder that now many eagerly await the grand deput of the new line, Material Girl, in Chicago. Material Girl is the product of the collaboration among Madonna, her daughter Lola, and Iconix Brand Group's in-house fashion department. Found exclusively at Macy's, Material Girl redefines teenage girls' fashion.
The date to set on your agenda for the big unveiling is August 3rd. The place to be: Macy's on State Street (111 N. Street). The events of the day will take place on the second floor in the Junior's department, starting at 10:00 a.m. Be early for the chance to be one of the first 200 customers that receive a $10 Macy's giftcard and free bandeau top from the new line. If you are very lucky you may be one of the four people to win a t-shirt autographed by Madonnna. There is no need to despair if you are not one of those first 200 or one of the other four, there is much more going on to celebrate the launch of Material Girl that day. At 5:30 p.m. there will be a dance party, with a DJ, open to all customers. You will be free to enjoy fashion, music and refreshments!!! Also, with every $50 Material Girl purchase, you receive a free gift.
So what can you expect from Material Girl? The line promises to be revolutionary and unlike the norms of teenage fashion. With various items included in the line (clothes, bags, shoes, and jewelry), prices range from $12.00-$40.00. In Fall 2010, the line will primarily focus on different prints and embellishments. This season, it is very much about oxymorons and opposites, breaking the ideas of what should or should not go together. Take something girly like a tulled skirt and pair it with heavy boots. Material Girl is about being original and fashionable just like Madonna, her daughter and the face of the line, Gossip Girl's Taylor Momsen. The line has some similarities to what Momsen's character wears on the show.
Surely, Material Girl will not dissapoint. Coming from Madonna, Material Girl is without a doubt to be amazing and the object of evey fashionista's desire.

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