Channel Seven in Adelaide has been found to be in breach of its licence conditions by advertising tobacco. The Australian Communications and Media Authority (ACMA) found the channel breached its licence conditions by broadcasting a tobacco advertisement in July 2010. It says the advertisement was contained in a Channel Seven News report about the importation of budget cigarettes for sale by a major supermarket.
The ACMA investigation found the segment contravened the Tobacco Advertising Prohibition Act 1992 because it gave publicity to the purchase or use of tobacco products and was not covered by any of the allowable exceptions under that legislation. Channel Seven Adelaide has began proceedings in the Federal Court seeking a judicial review of the ACMA finding. It argues in its submission to the ACMA that the segment did not promote or encourage smoking and any references to cigarette names or images were brief.
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